Command for Agents

Command was built by agents, for agents. From lead to close to lifetime client relationships, our proprietary technology puts you in control of your database, your business, and your future.

Maximize Your Every Move

Command is an integrated suite of tools that helps you connect with your clients and gives you unprecedented insight and control over your business. With Command’s elevated workflow management capabilities, you can take the guesswork out of client communications and convert contacts into commissions.

See Command in Action

Supercharge Your Productivity

Simplify Your Systems

The days of disjointed transaction management and multiple spreadsheets are over. With Command, you can take ownership of all offers, documents, and client communication from one convenient location.

Streamline Your Database

Enter, manage, and customize your database with simplicity and ease. Easily group and organize your contacts for timely, automated follow-up and lead generation, then use SmartPlans to design communication plans customized to each client.

Track Your Transactions

With Command, you can manage your entire book of business from your dashboard, streamlining your appointments, listings, deals, and projected revenue from one convenient location. The Opportunities feature shows you the road ahead and real-time revenue projections, so you can keep tabs on your cash flow.

Set Goals and Tasks

See your short and long-term goals at a glance. Set specific goals around listings, commissions, and profit, then turn your to-do list into action items by creating contact-specific tasks that track across Command.

Experience Command

Did you know? KW Command® outpaces the competition in features, functionality, and savings. Between a minimum term, setup costs, advertising, and add-ons, you could pay up  to $1,000/mo. (or more) for another real estate CRM. And while some services cost up to $200 for a single lead, you’ll pay an average of $3 per lead with Command.* That’s smart spending. 

(*Figures cited are accurate as of March 2024.)

Find a KW Market Center Near You

Elevate Your Listings

Leverage the Listings Portal

Listings is an end-to-end portal that lets you manage all your listings in one place – from pre-listing, to active, to pending, to sold. Organized by neighborhood, Listings brings relevant, community-specific insights to the table, giving you a competitive advantage. Store photos and details and market your listings with minimal effort.

Make Marketing Multi-Channel

Develop an effective, multi-channel marketing strategy right within Command. Deliver leads to your pipeline and convert them into lifelong clients – for less. Choose from a library of ready-made templates or create beautifully branded assets to launch an effective campaign that converts across Facebook, Instagram, Google Ads, email, direct mail and more.

Strengthen Your Connections

Get Access on the Go

Run your business whenever and wherever you wish with the Command App. This mobile pair to Command ensures you’re able to keep up with daily tasks, manage your pipeline, and more while on the go. Plus, stay connected to your clients through Command’s integrated consumer KW App experience. It’s an unbeatable combination in the palm of your hand.

Customize Your Client’s Experience

Build deeper, more meaningful relationships with your leads, contacts, and entire SOI. Maintain a human touch by automating listing checklists, marketing touchpoints, drip campaigns, and more. Lead capture and share listings on your website, then keep your KW App close at hand to stay ultra-connected to your clients, guiding them through their journey with care.

Connect to Your Network

With Command, you can tap into the largest, most-profitable real estate network on the planet. Find trusted partners, negotiate, and arrange specifics while keeping your finger on the pulse of every deal. KW’s worldwide presence is 50 regions strong, with more on the way.