Together, we can do more. Bring your vision to life at a company that celebrates boundless potential and possibilities.   

Our Beliefs

We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system that guides how we treat each other and how we do business.

What Drives & Guides Us, Everyday


To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.


To be the real estate company of choice for agents and their customers.


God, Family, then Business

Beliefs – The WI4C2TES

Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Equity: opportunities for all
Success: results through people


A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.


To be the place where entrepreneurs thrive.

We Stand Together in Support of Equity and Change

Keller Williams is engaged and active in the fight against exclusivity and discrimination. It’s a mindset that is included in our belief system and a constant endeavor to create the change we seek in the world.

Gary Keller and Julia Lashay of Keller Williams DEI

DEI Initiative

See how Keller Williams is working to create equitable opportunities for all.

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Keller Williams Agents DEI Community

DEI Community

Learn more about our KW Communities dedicated to diversity, equity, and inclusion.

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Your Voice Matters

Keller Williams is unique in many ways, but what sets us apart from other real estate firms is our tireless commitment to identifying and meeting the needs of our agents — every single day.

We accomplish this largely through the Associate Leadership Council (ALC) and the International Associate Leadership Council (IALC), which give our agents a voice in the direction and profitability of our company at every level.

“Keller Williams believes that agents are stakeholders in the success of the market center and therefore should share in decision-making. Together, they [top agents and office leadership] jointly make office decisions relating to financial planning, recruiting and retention, marketing and advertising, training, technology, social events, and philanthropic giving.”

Stanford University

How Important is Culture? An inside look at Keller Williams

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Keller Williams Realtors KW Logo

You’re a True Partner in Profits

Our wealth-building programs treat our real estate sales associates like legitimate stakeholders in the company. Grab a seat at the table and realize your limitless earning potential.

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Big Purpose, Bigger Impact

Keller Williams’ ingenuity and entrepreneurial spirit expand beyond our businesses in incredible ways. We seek to engage, enrich, and improve the communities in which we live, work, and serve.

Keller Williams Agents in Puerto Rico

KW Cares

Stepping Up and Taking Care of Our Own. KW Cares is a 501(c)(3) nonprofit dedicated to serving Keller Williams associates and their qualifying family members experiencing hardship as a result of a sudden emergency. We step in swiftly to provide financial grants and aid when these unforeseen emergencies create difficult circumstances that our KW associates and their immediate families cannot overcome on their own.

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Keller Williams Agents Celebrate Red Day

Red Day

Giving Back to Our Communities in Big Ways (and in Just One Day!). RED Day is Keller Williams’s annual day of service. Since 2009, our entire company – from the U.S. and Canada to our family abroad – sets aside the second Thursday of May to Renew, Energize, and Donate within the communities we serve.

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Keller Williams Young Adults Conference

KW Next Gen

Helping Future Generations Thrive. KW Next Gen is a 501(c)(3) nonprofit dedicated to empowering young adults to unlock their greatest potential through self-development events, coaching, and scholarships.

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How will you Thrive ?

Find a Market Center Near You