Our Story

In 1983, Keller Williams embarked on a mission to become the real estate company of choice for agents and their customers. Forty years later, our commitment to your success has made us one of the most innovative and successful real estate companies in the world. 

By Agents, For Agents

Simply put, we work for you – not the other way around. Our agent-centric mindset and models are the core of our company’s foundation and the pedestal for our shared future. Agents are treated as true partners and the success we achieve, we achieve together. 

See how our agents have helped shape the history of Keller Williams.

Our History Inspires Your Future

What Drives and Guides Us, Everyday


To build careers worth having, business worth owning, lives worth living, experiences worth giving, and legacies worth leaving. 


To be the real estate company of choice for agents and their customers.


God, Family, then Business

Beliefs – The WI4C2TES

Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Equity: opportunities for all
Success: results through people


A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.


To be the place where entrepreneurs thrive.

Photo of Mo Anderson smiling at a conference with the words "God, Family, and then Business" on top of her image.

Agents Who Thrive

There’s More to the Story

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