Command for Agents
Command was built by agents, for agents. From lead to close to lifetime client relationships, our proprietary technology puts you in control of your database, your business, and your future.
Maximize Your Every Move
Command is an integrated suite of tools that helps you connect with your clients and gives you unprecedented insight and control over your business. With Command’s elevated workflow management capabilities, you can take the guesswork out of client communications and convert contacts into commissions.
Supercharge Your Productivity
Simplify Your Systems
The days of disjointed transaction management and multiple spreadsheets are over. With Command, you can take ownership of all offers, documents, and client communication from one convenient location.
Streamline Your Database
Enter, manage, and customize your database with simplicity and ease. Easily group and organize your contacts for timely, automated follow-up and lead generation, then use SmartPlans to design communication plans customized to each client.
Track Your Transactions
With Command, you can manage your entire book of business from your dashboard, streamlining your appointments, listings, deals, and projected revenue from one convenient location. The Opportunities feature shows you the road ahead and real-time revenue projections, so you can keep tabs on your cash flow.
Set Goals and Tasks
See your short- and long-term goals at a glance. Set specific goals around listings, commissions, and profit, then turn your to-do list into action items by creating contact-specific tasks that track across Command.
Experience Command
Did you know? KW Command® outpaces the competition in features, functionality, and savings. Between a minimum term, setup costs, advertising, and add-ons, you could pay up to $1,000/mo. (or more) for another real estate CRM. And while some services cost up to $200 for a single lead, you’ll pay an average of $3 per lead with Command.* That’s smart spending.
(*Figures cited are accurate as of March 2024.)
Elevate Your Listings
Leverage the Listings Portal
Listings is an end-to-end portal that lets you manage all your listings in one place — from pre-listing, to active, to pending, to sold. Organized by neighborhood, Listings brings relevant, community-specific insights to the table, giving you a competitive advantage. Store photos and details and market your listings with minimal effort.
Make Marketing Multi-Channel
Develop an effective, multi-channel marketing strategy right within Command. Deliver leads to your pipeline and convert them into lifelong clients — for less. Choose from a library of ready-made templates or create beautifully branded assets to launch an effective campaign that converts across Facebook, Instagram, Google Ads, email, direct mail, and more.
Strengthen Your Connections
Get Access on the Go
Run your business whenever and wherever you wish with the Command Mobile App. Keep up with daily tasks, manage your pipeline, and more, all while you’re on the go. Plus, stay connected to your clients through Command’s integrated consumer KW App experience. It’s an unbeatable combination in the palm of your hand.
Customize Your Client’s Experience
Build deeper, more meaningful relationships with your leads, contacts, and entire sphere of influence. Maintain a human touch by automating listing checklists, marketing touchpoints, drip campaigns, and more. Capture leads and share listings on your website, then keep your KW App close at hand to stay connected to your clients, guiding them through their journey with care.
Connect to Your Network
With Command, you can tap into the largest, most-profitable real estate network on the planet. Find trusted partners, receive and accept referral requests, and track and manage referrals while keeping your finger on the pulse of every deal. KW’s worldwide presence is 60+ regions strong, with more on the way.
The Proof Is in the Numbers
Active Users
Leads Delivered
Deals Closed


