KW Reach

To equip real estate professionals with a predictable, step by step system to generate inbound leads through search-based video content, moving them from chasing to attracting. To become the industry standard for real estate video marketing, empowering agents to own their lead generation, reclaim their time, and build scalable, long-term business assets.

Our Team

Nick Waldner

Nick Waldner

Founder of REACH & The Waldner Winters Team

Nick Waldner is a 21-year real estate veteran and the force behind The Waldner Winters Team, the #1 Keller Williams team in Maryland and D.C. for eight consecutive years. But in a shifting industry where. But in a shifting industry where attention is the new currency, Nick didn’t just adapt—he evolved. By pivoting to a “YouTube First” strategy, Nick led his team to defy a 28% market drop, having their best year ever and serving over 400 families while competitors retreated.

Nick’s expertise on camera isn’t accidental. He starred in the national hit TV series Waterfront House Hunting on FYI, filming across the country and learning the art of engagement from major network producers. But Nick realized the power of video wasn’t in entertainment; it was in attracting business. He turned down future TV seasons to focus on his true passion: applying those engagement secrets to real estate lead generation.

After two decades in the industry and training over 250,000 agents, Nick identified a massive gap: professionals knew they needed video, but they were terrified of the camera or lost in the algorithm. Nick combined his Hollywood filming experience with his boots-on-the-ground real estate systems to solve this problem. The result? A video-first marketing strategy that helped his team serve 400+ families in a single year—without chasing leads.

Nick founded REACH to share these strategies with a community of like-minded achievers. He believes that video isn’t just about views; it’s about building trust at scale so you can spend less time prospecting and more time living. Nick is not a theorist. He is an active team leader testing these strategies daily. Through REACH, he helps agents and entrepreneurs overcome camera shyness, master the algorithm, and build automated lead-flow systems.

A true adventurer at heart—from skydiving in New Zealand to scuba diving in Fiji—Nick brings that same energy to his coaching. But ask him his “why,” and he won’t talk about sales volume. He’ll talk about his wife Emily and their three kids. He built his systems to buy back his time with them, and now, he’s here to help you do the same.