KW Modular

Modular housing is growing fast. Join KW Modular to get the tools, builder connections, and education needed to close real deals in land and development.

Why Modular, Why Now

The modular housing market is accelerating. Agents who get in now, with the right training and builder relationships, will own their markets for years to come. Here's why this moment matters.

Open the Door to Real Estate’s Most Exclusive Market

01 Housing Shortage Creates Demand

The U.S. faces a shortage of millions of homes. Modular construction delivers faster build times, lower costs, and consistent quality — making it one of the fastest-growing segments of the housing market.

02 Agents Are Underserved in This Space

Most real estate agents have no training in modular transactions, land deals, or development. That gap is your opportunity. KW Modular gives you the knowledge and credentials to own this niche.

03 Builders Need Agent Partners

Modular builders are actively looking for agents who understand their product and can bring qualified buyers. KW Modular connects you directly to those relationships — relationships your competitors don't have.

04 KW Is Positioned to Lead

As the world's largest real estate franchise by agent count, Keller Williams has the network, the brand, and the infrastructure to help you succeed in this space. KW Modular is how that leadership becomes real in your market.

A new wooden modular prefabricated house inside in manufacturing facility.

KW Modular Benefits

The KW Modular Community equips Keller Williams® agents to become the leading experts in modular housing — serving buyers, sellers, investors, and developers across every market.

Young businessman using smartphone and laptop in modern conference room

Educate: Receive training with industry-leading modular housing knowledge. Access structured courses, market insights, and transaction tools built specifically for agents entering this space.

A project team walks through a modern commercial office building during a construction site walkthrough. An architect carrying rolled construction plans and a white safety helmet leads the discussion with colleagues, including a construction manager and clients holding safety helmets, as they inspect the unfinished interior and discuss project progress.

Connect: Build a national network of agents, builders, and developers. Access a curated directory of trusted vendors and gain direct introductions to the people who move this market.

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Certify: Receive certification and be recognized as a standard-bearer of modular housing expertise. Earn your digital badge, build your brand, and stand out in every market you serve.

Become a KW Modular Member

Connecting Agents, Innovation, & Opportunity. Ready to make your mark in modular? Join and access hands-on resources, direct builder relationships, and the practical knowledge to confidently structure land and development deals.

Questions? Contact us at kwmodular@kw.com

KW Modular Community Member

Free No cost to join

Build a strong foundation in modular housing. Designed for agents who want to get started and stay ahead of the market.

  • Monthly training sessions
  • Private community access
  • Market updates & insights
  • Builder & vendor directory
  • Transaction tools & resources
  • Early access to opportunities

KW Modular Certified Specialist

$199 per month

Earn your certification and build your brand as the go-to modular expert in your market.

  • Official certification & digital badge
  • Priority access to referrals
  • Monthly mastermind calls
  • Proven lead generation strategies
  • Full marketing kit
  • Direct builder introductions
  • Everything in Community tier

KW Modular Regional Ambassador

$299 per month

Claim your territory. Lead your region, access developers, and build a business around modular.

  • Regional leadership status
  • Territory presence & exclusivity
  • Developer & larger deal access
  • Ability to host local events
  • Quarterly factory tours
  • Higher-level vendor relationships
  • Everything in Specialist tier

Our Team

Scott Malouff

Scott Malouff

Community Leader, KW Modular

Scott Malouff is a visionary entrepreneur and real estate leader based in San Antonio, Texas. Known for building scalable systems, strong team culture, and a relentless commitment to excellence, Scott has spent his career creating businesses that generate both income and lasting impact.

As Community Leader of KW Modular, Scott is leading the charge to innovate within the housing space — connecting agents, builders, and developers to build the future of modular real estate. His focus is on equipping agents with the tools, training, and relationships they need to become the go-to experts in their markets.

Driven by faith, family, and purpose, Scott is passionate about leadership, mentorship, and building communities that create real opportunity — for agents, for families, and for the markets they serve.

Frequently Asked Questions