KW Luxury

Join the house of excellence where luxury agents stand in a class of their own. Known for meticulously tailored experiences and loyal clientele, Keller Williams is the global leader in luxury, providing the training and resources you need to succeed in the high-end market.

The House of Excellence

Renowned for unparalleled expertise, Keller Williams’ luxury agents stand in a class of their own. Whether you are just entering the luxury market or you are a top-tier agent, our carefully curated communities speak to the training, insights, and resources you need to succeed in the competitive landscape of luxury.

The Details

For Keller Williams® agents and support teams who have not yet earned-in, we provide a Four Essential Pillars to Grow Your Luxury Business Course, designed to provide the skills, knowledge, and standards you need to enter the luxury arena.

Want to learn more?

Feel free to reach out to us with any inquiries at luxury@kw.com or give us a call at 512-439-8885.

The Benefits of Luxury

KW Luxury Qualifying Properties

Agents who have a luxury listing but have not yet earned into the Luxury division:

  • KW Luxury Brand and Style Guide
  • KW Luxury Designs and Templates
  • Opportunity to purchase KW Luxury For Sale Signs
  • Worldwide Digital Syndication on WSJ, Market Watch, James Edition, Mansion Global, Barron’s Group, Penta

KW Luxury Qualifying Properties Cost

Complimentary

KW Luxury Earn-in Agents

Agents who earn-in to KW Luxury by closing four or more luxury qualifying transactions in a 24-month period:

  • KW Luxury Orientation
  • KW Luxury Designation in Command
  • Worldwide Digital Syndication on WSJ, Market Watch, James Edition, Mansion Global, Barron’s Group, Penta
  • Access to an account on Circle, KW Luxury’s resource hub, including:
    • KW Luxury 30-60-90 Playbook
    • KW Luxury Language of Real Estate (LORE)
    • KW Luxury Monthly Social Media Toolkit
    • KW Luxury Brand and Style Guide
    • KW Luxury Designs and Templates
  • Opportunity to purchase KW Luxury For Sale Signs
  • KW Luxury Mastermind at Family Reunion
  • KW Luxury Mastermind at Mega Agent Camp
  • Eligible to purchase Agent LuxSocial and Agent LuxSuite through MLMS
  • Eligible to purchase a ticket to Four Essential Pillars training
  • Eligible to purchase a ticket for KW Luxury Pro Reception at Family Reunion
  • Eligible to purchase a ticket for KW Luxury Pro Luncheon at Mega Agent Camp
  • Eligible to register and purchase a ticket for KW Luxury Symposium

KW Luxury Earn-in Membership Cost

Complimentary for Earned-in KW Luxury Members

KW Luxury Pro Members

Agents who have earned in may opt for the paid membership tier. Includes all benefits available to KW Luxury Qualifying Properties and Earn-In Agents, plus:

Relationship and Referral Directory:

  • Exclusive Access to Private KW Luxury Pro Referral Directory
  • Exclusive Access to Private KW Luxury Pro WhatsApp Group
  • Exclusive Access to Private KW Luxury Pro Circle Group
  • 50% Off Agent LuxSuite ($200 Value)
  • Opportunity to have a Luxury Property Boosted Ad on WSJ & Mansion Global ($500 Value)

Learning Opportunities:

  • Exclusive access to virtual Speaker Series broadcasts + Mastermind digital library
  • Priority registration for KW Luxury Symposium
  • 12 monthly virtual sales training sessions
  • 12 monthly connection & collaboration calls

Events and Experiences:

  • Complimentary access to 12 in-person KW Luxury Pro Speaker Series + Agent Masterminds
  • Complimentary Pro Reception + Luncheon at Family Reunion
  • Complimentary Pro Reception + Luncheon at Mega Camp
  • Complimentary admission to Four Essential Pillars Course (after 90 days of Pro membership)

KW Luxury Pro Cost

$250 / month

Our Team

Brady Sandahl

Brady Sandahl

Director of Growth, KW Luxury

As Director of Growth for Keller Williams Luxury, Brady Sandahl is responsible for advancing its market share and creating a culture in which agents can leverage wealth-building opportunities to help them stand in a class of their own in the luxury sphere.

Prior to joining Keller Williams in 2016, Brady was affiliated with RE/MAX and Sotheby’s International Realty.

Currently, he leads the eponymous company Brady Sandahl Real Estate Group at Keller Williams Luxury Homes in Palm Springs, California, where he and his team closed over $208 million in gross sales volume in 2021.

Brady holds a Bachelor of Arts in Communication and Business Administration and a Master of Arts in Organization Management.

Caroline Huo

Caroline Huo

Director of Professional Development, KW Luxury

Caroline Huo has guided clients through over $1 billion in residential real estate sales across the San Francisco Peninsula and Silicon Valley. As Co-Leader of the Luxury Division for Keller Williams Realty International serving as the Director of Professional Development, she helps lead a global network of over 13,000 Luxury Agents and 160,000 associates worldwide, setting the standard for client care.

She is the Founder of The Caroline K. Huo Group, a top-producing team known for providing strategic guidance, results driven execution, all while providing a deeply personalized approach to client service. Each team member is carefully selected for both experience and character - ensuring every client is consulted with integrity, empathy, and clarity at every stage of their journey.

Her career spans over two decades, beginning in finance and insurance to technical recruiting and consulting in Silicon Valley. She later launched an award-winning children’s product company, featured on CBS This Morning and in Parenting Magazine, which honed her business acumen, marketing instinct, and entrepreneurial drive.

Caroline’s team consistently ranks among RealTrends’ Top Teams in California and Top 1.5% in America, earning multiple Quadruple Platinum Awards within Keller Williams. Most of their business comes by introduction - from past clients, attorneys, wealth advisors, and fellow Agents across the country who trust her team to protect their clients’ best interests.Named as a “2025 Rising Star in Real Estate” by Women Who Lead, Caroline’s proudest professional honor is receiving Keller Williams Realty International’s highest honor, The Eagle Award, recognizing leadership, service, and a lasting impact on the company and its culture.

Caroline is also a sought-after speaker and educator in the luxury real estate industry. She was selected as a Featured Speaker for the World Luxury Chamber of Commerce, where she shares her expertise with industry leaders and professionals from around the world.

Frequently Asked Questions