Buyer and Seller Agent Tools to Thrive

Change is inevitable. Whatever the market brings, you have the answers you need to win in this moment.

NAR Settlement Explained

Get prepared with the most timely and accurate industry information available. Learn about the NAR Settlement and the August 17 changes below.

Agent Perspectives

Cody Gibson

Compensation Discussions

Jen Davis

Buying Strategy

Kymber Lovett-Menkiti

Master the Process

Ken Pozek

Flexibility Makes the Phone Ring

Janelle Fernandez

Talking to Sellers Agents About Buyers

Nick Waldner

The Trust About Rules Change

Daniel Dixon

From Internet Lead to Client

Heather Caine

Menu of Services

Linda Lee

Educate the Buyer

Robert Lucido Jr.

Match Your Service to Your Fee

Kristan Cole

How to Prepare for the Change

Craig Davis

Partnering With Your Lender

Wendy Papasan

Preparing Your Team

Chase Craig

Buyer Role Play

Denny Grimes

Nailing the Listing Appointment

Aaron Simons

A Coach's View

Kari Wyrsch

How to Talk About Buyers Agent Compensation

Michaelann Byerly

Treat the Buy Side Like the Sell Side

Brent Hanson

Seller Role Play

Craig Zuber

Be a Professional, Not an Amateur

Negotiating Commissions

Commissions are not set by law or practice and are fully negotiable. There is no commission standard and pricing will vary by agent and market conditions. KWRI does not determine commissions and plays no role in establishing commissions. Likewise, offers of cooperative compensation are fully negotiable and not required by law or practice. Offers of cooperative compensation must be openly discussed with your client and authorized in writing before they are made or accepted. KWRI plays no role in agent decisions to offer or accept cooperative compensation and imposes no requirements on agents to offer or accept cooperative compensation.

One Page Plays

To quote Gary, “If there’s more than one page, we can’t possibly be on the same one.” Read the proven plays that MREAs around the world are running.

Explore One-Pagers:

Sample of "Dictating Your Worth" and "Strategies to Knowing Exactly What to Say" one page plays.
The Best Value Always Wins

The Best Value Always Wins

The value you give always determines the value you get. In this KWU masterclass, discover the power of value, the frameworks that drive it, and how to create your own value proposition.

Shift Happens

The market is always changing, and there is a proven best model for winning during shifting markets. That model lives at Keller Williams. After all, we wrote the book on it.

Explore Models for a Shifting Market:

Shift Happens

Podcasts

Listen and subscribe to KW podcasts, anchored by Inman’s Most Innovative Podcast of 2024, The MREA Podcast, to hear timely information that will help you crush each and every day.

The Millionaire Real Estate Agent Podcast

The Millionaire Real Estate Agent Podcast

Hear from top industry professionals as they share their insights and strategies for generating big profits.

The Color of Money

The Color of Money

Each week, we explore issues at the center of the wealth gap and share how listeners can bridge the divide through homeownership, entrepreneurship, and investing.

Think Like A CEO

Think Like A CEO

Think Like A CEO weaves a narrative of the business and life lessons Gary learned along the way, from developing business strategies, to hiring the right people, to developing a celebrated culture that truly puts people first.

Empire Building

Empire Building

Empire Building brings together four influential women who are unapologetic in their goals to build big businesses and live big lives.

The One Thing

The One Thing

Listen to learn how the most successful people in the world approach productivity, time management, business, health and habits with The ONE Thing.

Connect With Us

The best information always comes from a face-to-face conversation with a local market expert – that’s your KW team leader. Reach out to discuss the market of the moment with a team leader today.