Buyer and Seller Agent Tools to Thrive
Change is inevitable. Whatever the market brings, you have the answers you need to win in this moment.
NAR Settlement Explained
Get prepared with the most timely and accurate industry information available. Learn about the NAR Settlement and the August 17 changes below.
Read the Fact Sheets
Agent Perspectives
Cody Gibson
Compensation Discussions
Jen Davis
Buying Strategy
Kymber Lovett-Menkiti
Master the Process
Ken Pozek
Flexibility Makes the Phone Ring
Janelle Fernandez
Talking to Sellers Agents About Buyers
Nick Waldner
The Trust About Rules Change
Daniel Dixon
From Internet Lead to Client
Heather Caine
Menu of Services
Linda Lee
Educate the Buyer
Robert Lucido Jr.
Match Your Service to Your Fee
Kristan Cole
How to Prepare for the Change
Craig Davis
Partnering With Your Lender
Wendy Papasan
Preparing Your Team
Chase Craig
Buyer Role Play
Denny Grimes
Nailing the Listing Appointment
Aaron Simons
A Coach's View
Kari Wyrsch
How to Talk About Buyers Agent Compensation
Michaelann Byerly
Treat the Buy Side Like the Sell Side
Brent Hanson
Seller Role Play
Craig Zuber
Be a Professional, Not an Amateur
Negotiating Commissions
Commissions are not set by law or practice and are fully negotiable. There is no commission standard and pricing will vary by agent and market conditions. KWRI does not determine commissions and plays no role in establishing commissions. Likewise, offers of cooperative compensation are fully negotiable and not required by law or practice. Offers of cooperative compensation must be openly discussed with your client and authorized in writing before they are made or accepted. KWRI plays no role in agent decisions to offer or accept cooperative compensation and imposes no requirements on agents to offer or accept cooperative compensation.
One Page Plays
To quote Gary, “If there’s more than one page, we can’t possibly be on the same one.” Read the proven plays that MREAs around the world are running.
Explore One-Pagers:


The Best Value Always Wins
The value you give always determines the value you get. In this KWU masterclass, discover the power of value, the frameworks that drive it, and how to create your own value proposition.
Shift Happens
The market is always changing, and there is a proven best model for winning during shifting markets. That model lives at Keller Williams. After all, we wrote the book on it.
Explore Models for a Shifting Market:

Podcasts
Listen and subscribe to KW podcasts, anchored by Inman’s Most Innovative Podcast of 2024, The MREA Podcast, to hear timely information that will help you crush each and every day.
The Millionaire Real Estate Agent Podcast
Hear from top industry professionals as they share their insights and strategies for generating big profits.
The Color of Money
Each week, we explore issues at the center of the wealth gap and share how listeners can bridge the divide through homeownership, entrepreneurship, and investing.
Think Like A CEO
Think Like A CEO weaves a narrative of the business and life lessons Gary learned along the way, from developing business strategies, to hiring the right people, to developing a celebrated culture that truly puts people first.
Empire Building
Empire Building brings together four influential women who are unapologetic in their goals to build big businesses and live big lives.
The One Thing
Listen to learn how the most successful people in the world approach productivity, time management, business, health and habits with The ONE Thing.
Connect With Us
The best information always comes from a face-to-face conversation with a local market expert – that’s your KW team leader. Reach out to discuss the market of the moment with a team leader today.


